In the early days of my business a competitor was selling our same brand of copier but always much lower in price than we did. After paying for the copier and the sales commission there was nothing left and I could not understand this company's pricing stategy. I asked the manufacturer's representative if he was selling machines to this company cheaper than to my company. And how could this company do this?
He replied that we both got the same price and that this company could not keep that up for long. He told me that they were 'going out of business by design.' So that phrase stuck with me.
About Me
- Tom Pease
- 901-484-0105, tompeaseconsulting.com (Memphis)
- I am a product of the Baby Boomer generation. My Dad was a 101 st Airborne Paratrooper in WWII and I think I have some of his daring do. I love a lot of action and am easily bored. I am at home with challenges and like a romp on a horse or motorcycle. I used to race the cars and the motorcyle. I mostly work the phone and the computer these days but do have a bulldozer, tractor, donkey, motorcyle, horse and four ATVs to keep me in motion. No doubt that after 29 years of business ownership, combined with what I have just disclosed, I am a candidate for therapy. But nobody seems to know what it would be. I have put everything I have learned in my book Going Out Of Business By Design: Why 70% of Small Businesses Fail. I have begun worrying about getting older. Bragging thing here, though, I jog a mile and half everyday. At 59 not yet on the couch but getting closer.
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